More than 20 years combined experience in corporate marketing communications, public relations, advertising, community relations, media relations, promotion and journalism.
Fifteen years experience in all phases of marketing communications and community relations, both as a sole proprietor of a growing PR/Ad agency (since 1988), an in-house Public Relations Manager with companies and as an Account Supervisor with prominent Public Relations and Advertising agencies.
Seven years experience as a journalist, working for metropolitan dailies and community weeklies as a newspaper reporter, AP wire service reporter, local radio broadcaster, television news writer and magazine editor.
B.A., Journalism, San Diego State University (1977); partially completed masters degree in communication from Pepperdine University, Malibu.
Guest lecturer for undergraduate PR and marketing classes at the University of California at San Diego (UCSD), San Diego State University and National University.
Affiliations: Public Relations Club of San Diego; Building Industry Association of San Diego County; San Diego Press Club; Ad Club of San Diego; Public Relations Society of America; Computer Electronics Marketing Assn.; Better Business Bureau.
Rick Griffin Personal Philosophy for Clients
Work as an enthusiastic, committed and responsible partner to client in providing complete PR services...based on quality, innovation, versatility, diversity and stability;
Evaluate target audiences and provide clear, concise and relevant communications to achieve client's communication goals;
Really understand clearly client's industry, the market, the prospective customer and their prime motivations;
Become knowledgeable about how to tell the right story in the most dramatic, effective, emotional and meaningful way in order that doing business with the client will be perceived as "the best" decision;
Recognize, clarify and capitalize on new marketing opportunities consistently with insight, imaginative thinking, well-planned and perfectly executed strategies;
Explore challenges, using research to gain insight and develop new perspectives to formulate the best possible strategy;
Be organized to maximize effectiveness in implementing an integrated, cohesive and comprehensive communications plan on behalf of the client (Structure is a method that is vital to meeting marketing objectives...and deadlines);
Develop proficient, cost-effective and results-oriented communication programs in a disciplined fashion;
You have our promise, backed up by our own track record of success, to go the "extra mile" on client's behalf. We will not oversell an idea or make a promise that cannot be kept.